How To Obtain Email Addresses for Marketing

Email List Growth Doesn’t Have to Be Complicated

I remember working with a health coach who was stuck. She had a great offer, a small Instagram following, and no clue how to start her email list. “Do I need a funnel?” she asked.

Nope. What she needed was to stop overthinking and start offering something simple—something that solved one problem.

If you’re trying to figure out how to get emails for marketing, this is the first thing to understand: it’s not about tech. It’s about trust.

We built her a one-page lead magnet: “3 Easy Lunches That Don’t Suck.” People loved it. It was relevant, specific, and immediately useful. That’s how to obtain email addresses for marketing that stick—give people something they can use today.

The landing page? Built with MailerLite. Simple headline, three bullet points, one CTA. And it converted at over 45%.

Most people asking how to get email addresses for email marketing think they need a funnel with five steps. They don’t. They need a clear offer, a reason to care, and a way to deliver on their promise.

Here’s how we promoted it:

• She added it to her Instagram bio

• She talked about it once a week in Stories

• She mentioned it at the end of every Reel

You want to know how to get free email addresses for marketing? Show up where your people are, and give them something small but valuable.

We didn’t use ads. No giveaways. No webinars. Just one great lead magnet and consistent effort.

That list is now over 3,000—and it’s where most of her sales come from.